Search engine optimization (SEO) is the process of producing optimized content that is discoverable by the target audience. With driving organic search traffic and conversions, then publishing content optimized for those keywords. This also does web presence through search and social. Search engine optimization (SEO) is the outcome of a content marketing strategy that makes highly converting keywords that your target audience is searching on. It also enhances the visibility of a brand's web presence in organic search. SEO will help buyers and audience better understand the importance of it.